UX Research & Discovery

Coaching & Mentoring

Your needs

Pain point : The corporate products used by reservation agents (atom, smartscripts, tickit) are complex and the agents can sometimes waste a lot of time using it.

Context : The reservation agents work in an open space next to the product owner team which is composed of 4 product owners who manage their own product.

Opportunity : If product owners can better observe and understand the user experience of reservation agents, they can then suggest improvements to their working conditions.

Means to achieve it: UX Research Coaching and mentoring.

Combining theory and practice.

Master in Cognitive Psychology

8 years of UX research for a CAC 40 company

Used to working in the Discovery phase with the PO

Design for all, even for people with special needs: elderly and blind people

Experience in BtoE, including a CRM project for 1200 customer advisors

My expertise

Our collaboration

More than just training.

After the theoretical part, learn by doing a real project with a UX research expert close to your needs.

Two in one: consultant and coach.

As a consultant for a client, I study each of your product in detail.

And I train the product owners in this approach so that they can then use it independently.

Double benefit

Consulting:

• an expert diagnosis of your current situation
  
• some rapid improvement paths for your products
  
• a roadmap for a long term UX strategy
  

Coaching:

• 4 PO trained in in the basics of UX research
  

Theoretical Part

What is UX Research?

2 hours

4 hours

4 hours

16 hours (on site)

6 hours

Practical Part

For each product owner, we prioritise a project to study together.

Here you can see an optimized planning for 1 project.

1. Select a real project to start work on (2 hours: on site)
   
2. Conduct the research (14 hours, see examples below*)
   
3. Analyse research results (4 hours)
   
4. Synthesise and communicate the results (4 hours)
   
5. Create a global user Research Plan for the future (4 hours)
   

28 hours per project.

The coaching can last several months, depending on the availability of the PO and the project we choose.

*Examples of research methods

We will choose the best method to meet your needs.

Generative interviews : discover new information about your users’ goals and motivations

• Write the interview guide: 4 hours
  
• Organise the interviews: 2 hours
• Conduct 6 interviews: 8 hours
  

Qualitative usability test : perfect for assessing a specific product solution to ensure it’s easy to use and works as intended

• Create the usability test plan: 4 hours
  
• Organise the tests: 2 hours
• Carry out 5 usability tests: 8 hours
  

Make our Product Owners Champions of the Discovery of their users’ needs

Theoretical Part for everyone: 3000€

• Common basis: 16 hours
• included: time to prepare your personalised training + session videos + printable summaries
  

Practical Part for 1 project: 2500€

• Personalised coaching: 28h
  
• included: my own consulting report
  
• not included: travel expenses
  

Total cost for 4 Projects: 13 000€

-> 3250€/project

Planning proposal 1

Tue 25/04

Wed 26/04

Thu 27/04

Planning proposal 2

Tue 25/04

Wed 26/04

Thu 27/04

Jean Sebastien FRERE

10 years of experience in UX and Market Research

After working in agencies and then for an advertiser,

he decided to start as a freelance UX & Market Research Project Manager.

Today, he is also recruiter of UX freelance to help his clients with their qualitative and quantitative studies in France and abroad. He knows exactly which profile is best suited for each project.

He will support our collaboration by adding his own expertise.

additional cost: 10%

My reference

To go further (optional)

Let's continue to develop your skills through a mentoring programme

250€

1200€

Let's work together!

Let's talk 20 minutes !

link to my calendly

Follow me on LinkedIn

Read my CV

“Take care of the people, the products and the profits — in that order”

Ben Horowitz

Let's go with the Discovery Framing Checklist!

1. Start with clear outcomes

Business outcome: what's most important to the business right now?

Product outcome: what change needs to happen within the product in order to drive the business outcome?

-> PRIORITIZE 1 PRODUCT OUTCOME (see examples below)

• clear and mesurable
• within your control
• defined by yourself
  

2. Select a target profile

Hot target: who has the most direct and/or significant impact on the product outcome?

Cold target: who has an indirect and/or less significant impact on the product outcome?

-> PRIORITIZE 1 TARGET PROFILE

• clear criteria based on usage, roles, behaviours, emotions
  

3. Review existing work

What has been discovered or delivered so far?

What do you know about the target profile's needs, struggles, wishes?

Opportunities: which opportunity has the most potential to drive the outcome?

Solutions: which solution has the most potential to deliver the outcome? How does the product address the identified opportunities?

-> TRY TO MAP AS MUCH AS YOU KNOW

4. Identify riskiest areas

confidence

proven

intuition

educated

guess

guess

impact

-> PRIORITISE ONE RISKIEST AREA

Summarise in 1 Discovery Plan